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Chuggington - Think Safe, Ride Safe, Be Safe!
September 21, 2011
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'Think Safe, Ride Safe, Be Safe!' is a new public service program that aims to provide child transportation safety guidance to families with young children. The program is brought to you by The National Highway Traffic Safety Administration (NHTSA), and Ludorum, the producers of the Chuggington™ television series.
Understanding that young children learn best when engaged, Chuggington and NHTSA have partnered to create a compelling traffic safety campaign that delivers important lessons to kids preschool-aged to 3rd grade, all hosted by the 'trainees' of Chuggington, Wilson, Koko and Brewster! Lessons focus on four main areas: pedestrian, bus, bike and car seat safety.
Traffic safety is an important issue as car crashes continue to be the leading cause of death for children ages one through 12. However, education is key and proven to prevent these tragedies. In fact, motor vehicle fatalities for this age group continue to decline each year and decreased by three percent between 2,008 and 2,009.
'Think Safe, Ride Safe, Be Safe!' provides you with some of the tools you need to help your child walk and ride more safely. The program includes a fun and informative Chuggington traffic safety website, topic-specific safety tip sheets, downloadable safety activity materials and more.
For more detailed traffic safety information, visit www.nhtsa.gov/parents